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Opinion: The Swim Club is Holmdel’s Jewel

A resident appreciates the Holmdel Swim Club, and wants to help make it even better.

At the last Township Committee meeting, the ordinance to increase rates for the Holmdel Swim Club was introduced and the question was raised as to the real revenue potential of the facility.

My family has been a member of the swim club for nearly 20 years. All three of my children took swim lessons there, swam for the swim team, and were lifeguards. One of my children was also the swim coach and I was the parent representative for the swim team. We have been to almost every public pool in Monmouth County, several of which are now closed, and Holmdel’s site and facility on Bailey Lane are top of the line.

Now that my children have grown and moved on, I still belong to the club and enjoy lap swimming and relaxing. Indeed, what I love about the swim club is the four beautiful, well maintained pools, the abundance of lawn area, and the scenic and shade providing trees.

This jewel of a facility has provided recreation to members of our town and surrounding communities while providing revenue and tax relief to residents.

However, with the recent depletion of the swim club surplus, we will not be able to maintain and improve the facility without exploring ways to attract members and increase revenue.

I'd like to share a few of my ideas. I'd like to explore the idea of a summer day camp, adult aqua classes, Red Cross certification classes, enhanced food service options including wait service, arts & crafts classes, private rentals, long term locker rentals, evening lap swim, and movie nights. In addition, the now defunct tennis center can also be re-purposed to generate revenue.

The Township Committee just authorized a new ad-hoc Swim Club Committee. I volunteered to serve. What do you think are some ways Holmdel can attract first-time members, retain the old ones, and generate more revenue?

Post your ideas. I am willing to look into them. Let's keep the shine on Holmdel's jewel. And look for more updates on our progress on Holmdel Patch.

Grace Modla March 05, 2012 at 05:04 PM
Great ideas for teens, especially to continue the counselor-in-training program. How about a Teen Swim Night, similar to the current Friday night pizza and DJ party, but on a different night. Other increased usage/increased revenue ideas (a wish list): A Starbucks concession (or other coffee purveyor). Iced cappuccino anyone? Day passes available to buy at the door (like you can at the shore), Membership passes, also available to buy at the door (instead of having to go to Town Hall), Birthday party packages, Senior Swim Night (although I'm sure there'll be plenty to say about what to call it!)
Joe April 10, 2012 at 04:07 PM
I am looking for a summer swim club. I moved to Matawan in 2008. I notice for places like Holmdel and Marlboro you need to be resident of the town. I thought I saw someone post they are not a resident of Holmdel but have membership. Is this possible? I actually ran an aquatics facility and coached on mutliple levels for a couple years. I'd be willing to volunteer on a committee if I could get into one of these great facilities!
Grace Modla April 10, 2012 at 04:13 PM
Joe, YES, you can certainly become a member of the Holmdel Swim Club as a non-resident. Here's the link to the Parks & Recreation page: http://www.holmdeltownship-nj.com/departments/parks&recreation.html. Sounds like your background would be a wonderful asset to the program.
Eve April 10, 2012 at 04:15 PM
Joe, Holmdel Swim Club does allow non-residents to join, the price is higher than the residents' one, though. Here are all the details: http://holmdeltownship-nj.com/SC%20Brochure_RnR_Appl%202012.pdf
Joe April 10, 2012 at 08:02 PM
Thanks for the info Eve and Grace. The rates seem a bit high, but I haven't seen the facility yet. I was looking at all of the ideas on this board. I'm shocked the club wouldn't be doing some of these already. Some of the ideas are tougher to implement and increase liability, but a few are easy to implement. I would definitley be interested in a masters team. I coached masters for a couple years.

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