Tell Us: Will ShopRite Be Successful at Former Foodtown Location on Route 35 in Hazlet?

Where one corporate grocery store failed, another intends to open.

ShopRite intends to open their doors at the location of the old Super Foodtown on Route 35 in Hazlet, according to a report by the Asbury Park Press

Foodtown was opened in 2009, making it one of 10 Foodtown stores in Monmouth and Ocean counties operated by the Azzolina and Scaduto families. When they closed their doors in February 2012, the company said intense competition and the downturn in the econmy was to blame for the store's failure to thrive.

"There's clearly a saturation of retailers in that area," said Scaduto in December 2011. "Unfortunately it did not work out."

The now-vacant building is located on Route 35 and Hazlet Avenue, next to Staples. There are several grocery stores within a mile or so, including Pathmark, Aldi, Costco and Stop & Shop.

According to the report on APP.com, ShopRite would not be ready to open for several months. 

Tell us: Do you think ShopRite will be more successful than Super Foodtown? Is there a need for a food store in that area?

Mick McGrath February 02, 2013 at 08:09 PM
Shop Rite has stayed in business due to their prices and their customer loyality, certainly not because of their location or the building they occupy. That store is small, dirty looking and old. Moving to 35 will let them keep their old customers, and get new ones. Pathmark has gotten very complacent being the only "Food Store" on 35 in Hazlet, They will either have to shape up, or Shop Rite will beat them under. If Pathmark does go under, I think the entire strip mall that they are in will become a ghost town, with the exception of Fridays! Only time will tell!
AC February 02, 2013 at 08:25 PM
Will be a great addition to the area. Shoprite has the best prices, and since Pathmark was bought by A&P there are not longer any sales there. Yes a Wegmans would be great but the area would not support that type of high end store with there prices. Foodtown failed because of their prices. Can't wait till the store opens!!!
Jeff February 02, 2013 at 08:51 PM
Wegman's prices aren't high. They have high-end items such as USDA Prime steaks which cost more than the "choice" stuff that other markets carry, but there's certainly a market for such items in the Hazlet/Holmdel area. I'd shop at Wegmans more if I didn't have to drive to Woodbridge/Manalapan/Neptune to get to one.
Darlene Bost February 02, 2013 at 09:09 PM
Amazingly enough they shouldn't be complacement because the company hires mystery shoppers to see how the store is doing - I was one of them. I guess high prices is a matter of opinion. I would pay for a whole filet mignon at $5.99/pound before I'd be USDA Prime Steaks. And - I'm speaking of US meats - not from Australia or wherever else they get meat from. Best Market frequently has USDA Prime Rib Roasts on sale for $4.99/pound - try and get that in Wegman's. I doubt Wegman's will ever come to this area because of all the low income towns surrounding Holmdel, Middletown and parts of Hazlet. I don't know if it will be a death knell for KMart though - they came through bankruptcy and purchased Sears (most folks think it is the other way around but it was KMart that purchased Sears :-) They seem to be doing OK. I hate to see any store fail in today's economy - it just means more people out of work. I was truly saddened when Foodtown closed but only for the folks who lost jobs. Their prices were always higher than other supermarkets.
AshyLarry February 03, 2013 at 07:03 PM
For one, Foodtown was expensive and whomever said the staff was rude, was not kidding. If Shoprite is simply moving the Rt 36 store to this new location, good! The store on 36 is tiny and dilapidated and is need of a huge makeover (and thorough cleaning). My only hope is they hire new dairy stock workers as a fair amount of times the food in the dairy aisle is either close to or already passed the expiration date. The only thing I'm wondering is how all of the people who walk to work or walk to shop at Rt 36 are gonna fair with this move? I know there are a lot of those people who do both. I'm sure Shoprite will do well with this location, sure it's not a Wegmans which would have been great here, but I can't see why they'd have trouble staying in business.
aegreb February 03, 2013 at 07:12 PM
The Foodtown failed because they cheaped out on the whole construction of the store. You walked into that store and thought it might had well been Pathmark over by KMart. Looked like it had been built 25 years ago. If you bring something new and updated to that plaza, and the prices are fair, it will do just fine.
Maria February 03, 2013 at 07:40 PM
Foodtown was horrible! It was small and prices were high. I go to the shoprite in Middletown because the Hazlet one is gross . Can't wait for the new store to be up the block. Pathmark needs a makeover and stop n shop is expensive.
Susan S February 03, 2013 at 08:47 PM
The employees in the Middletown location are awful. I haven't seen a miserable crew like that in any store. I'll miss being able to walk to the location on 36, but will definitely still go when they move.
Good Neighbor February 04, 2013 at 01:59 PM
I agree that the Customer Service staff at the Customer Service department of the former Foodtown on route 35 in Hazlet were very unprofessional, starting with the store manager. However, when you go to the Port Monmouth Foodtown, totally different and better. This is probably why they closed because consumers have a choice where to spend their money and shop.
Good Neighbor February 04, 2013 at 02:00 PM
The cashiers were nice
Jeff Gollin February 04, 2013 at 03:20 PM
Each of us have our own unique ways of doing our food shoppin. I liked Foodtown on Rt 35 because it was convenient - checkout time was seldom more than a minute or two and I could literally drive there, park there, shop there and be home inside of a half-hour. I shop at Stop and Shop because of their biscuits - the only food store who sells them. I buy a batch, freeze them and revisit them when I run out. The only places along Rt. 35 whose fish and seafood I totally trust are Shop Rite and Whole Foods. I hate the Pathmark and Shop Rite policies of automating all but one or two of their checkout lanes (I especially dislike the snotty voice - a distant relative of SIRI? - who prods me to "put your item on the SCALE!") Access-to and parking at the Shop Rite Middletown store is an ordeal that has discouraged me from shopping there regularly, but - from the standpoint of good overall service, selection and quality - I think it's the best in the area. My hope is that the new Shop Rite store will retain the positive qualities of the Middletown store and combine it with the convenience of Rt 35 Foodtown. And ponder this, folks - if the two Shop Rite's cannibalize one another and the demographics of Hazlet aren't high enough to support a Wegmanns, there's always the future possibility (however scarce) that Shop Rite could convert its Middletown store to a Wegmanns.
Rick February 04, 2013 at 06:41 PM
Exactly, and I have to wonder why we don't have one. There are more folks in this area than in Manalapan or Ocean, and more money too. Wegmans would cream the mediocre choices that we have - which may be why we have to drive half an hour to find one...
Observer February 05, 2013 at 01:13 AM
Competition is good, it keeps prices low. Even I would prefer a Wegman store since this kind of grocery store is missing here.
Jennifer February 06, 2013 at 01:02 PM
Jennifer, I avoid shop rite for that reason! Stop & shop has the rack on the bottom, it doesn't make the cart WIDER, but you can carry heavy items like cases of drinks or Arizona iced tea or hot foods like cooked chicken......without having to juggle the foods in your cart. I can't be running to the grocery store every other day!
Jennifer February 06, 2013 at 01:06 PM
Path mark is a lot less expensive than Stop & Shop or shop rite, but something about it turns me off. Yesterday I stopped in and was pleasantly surprised, but most times it feels dirty to me.
Jennifer February 06, 2013 at 01:08 PM
I'm from Holmdel and I don't look forward to paying ridiculous prices for food. Best market is awesome for meat - $4.99 for a whole filet, and they will slice it for you.
Jennifer February 06, 2013 at 01:14 PM
I hate the layout of shop rite. Why do I have to buy my bread and pie first? Then they are at the bottom for all the heavier foods...
Jackie February 07, 2013 at 08:22 PM
Apparently no one is noting that there will NO longer be a grocery store on Rte 36? Not to mention that traveling to Rte 35 especially during the holiday season is nothing but CHAOS!!! Rte 36 in Hazlet has nothing but empty buildings!
Paul Heyman February 07, 2013 at 08:48 PM
It is true. 36 is a wasteland. As part of the post storm recovery everything on the wet side of 36 should be leveled and wetlands created. The people there can be moved to upstate NY.
Fk February 21, 2013 at 12:07 AM
They said this shoprite will be huge, they did buy the children's wear spot and they already started construction, I can't wait to shop there, I will be walking distance, plenty of parking, big , comfortable and adding a fresh newer shopping experience with shoprite quality , it is going to be great! Bye bye pathmark !
Bobby March 02, 2013 at 09:55 PM
I will no longer shop at Stop&Shop because of very unprofessional and rude customer service starting with the store manager. Not to mentioned prepackaged seafood products. I prefer to purchase my seafood fresh so I can see it for myself its quality. Also not to mentioned its very high pricing structures. If Shop Rite does well and I do hope it does...it will be byebye Stop&Shop, Maybe Stop&shop will move back to its orginal Rte 36 location at the Bradley Center.
Tony Gee March 03, 2013 at 06:22 PM
Would love the new Shoprite in place of the Foodtown. It is walking distance for us seniors. Hey, the more food shopping stores, the merrier - 'specially after there's been bad weather. Always a chance to bring home bread, milk, and eggs.
Tracy March 15, 2013 at 02:36 PM
Darlene Bost, I can tell u personally that kmart DID NOT PURCHASE Sears. That's why Kmart is now part of Sears holding company. I worked there as an assistant manager for many years. That company is doomed to fail and if Sears didn't buy them out they would have closed YEARS AGO. I understand this is not about kmart tho so I will now leave a comment about what I think about the new shoprite on 35. I think its a good idea. The location should profit very well there. The location on 36 is outdated and gross. Definately time for a change.
Mattytas March 15, 2013 at 05:35 PM
I miss Middletown Pathmark....
Darlene Bost March 16, 2013 at 03:16 AM
Kmart was originally owned by the "Kmart Holdings Company". Sears was owned by "Sears, Roebuck, and Company", which was in turn owned by Hoffman Estates. In 2005, the Kmart Holdings Company bought the Sears, Roebuck, and Company (and with it, the Sears stores). So in that respect, you could say that "Kmart" now owns "Sears". But the story doesn't quite end there. After the merger, the Kmart Holdings Company, which now owned both Kmart and Sears, changed its name to the "Sears Holding Company". So now the Sears Holdings Company owns both Kmart and Sears. The only true statement you can make along these lines is that "The company that always owned Kmart now also owns Sears", but it's really not 100% correct to say that either "Sears owns Kmart" or "Kmart owns Sears". Sears is owned by Sears Holding Corporation. Sears Holding Corporation was formed when Kmart purchased Sears in 2004. This was the ultimate "blue-light" special.The corporation still operates both Kmart and Sears retail stores. I think SR will draw customers from the close by Pathmark and the Shop Rite in Middletown. I know it will be closer for me. The folks who currently shop at the one on Rt. 36 will most likely be drawn to the new Shop Rite IMHO. I hope all of them, KMart, Pathmark, and Shop Rite all do well. I hate to see a company fail. It certainly hurts the employees and also the community. Not a good thing. I was terribly disappointed when the new company decided to close Fashion Bug.
LGA March 25, 2013 at 09:41 PM
I loved shop-rite when I lived Matawan. When I moved to Middletown I tried to shop at the Middletown store, but who the heck designed that parking lot? Its like a demolition derby in there and you can't make a right turn here or a left turn there? Its horrible so i never went back. I shopped at the Foodtown because the parking was easy and the store was never crowded(guess that's why it closed) Id go back if it was a Shop-rite as long as they don't screw up the parking.
Mr. F April 07, 2013 at 07:21 PM
With the shoprite moving to 35 leaves yet another vacant store spot on 36. I honestly would not be surprised if stop and shop relocated to the old foodtown/bradless plaza on 36 (stop and shop owns the property) from the keyport site on 35/36. The new hazlet store will take business away from stop and shop keyport and aberdeen. The shoprite in middletown will take a hit, which is a good thing. The business in that store is crazy and having a new hazlet store will tone it down but its the same company so no money is lost from competitors. The pathmark next door will take a huge hit, probably enough to close that location. The aps in matawan and holmdel will also be affected as well.
Al Hartman June 09, 2013 at 11:02 PM
I have to agree that the existing store is small and dirty. The parking lot is awful. I wish they had just torn down the store and rebuilt, or moved just a little further west to the empty store next to the Wawa on 36. This new location is much further away from where I live in Keansburg. It looks like I'll be shopping at locations closer to me, as for me that was why I patronized that location. I hope they do well, but it will be mostly without me.
Al Hartman June 09, 2013 at 11:55 PM
There is a Foodtown on 36 further east in Middletown. Maybe some other company will buy the location, raze the existing structure and put up something new and clean. I keep hearing rumors that a Walmart is going to be built on 36 near Poole Avenue (the location of the former Holy Family School?). The Walmart on Route 9 is too far away, and to difficult to get to. When I lived in Philadelphia, I lived near three Walmarts and shopped there almost exclusively.
Darlene Bost June 10, 2013 at 12:25 AM
I've heard the rumors about Walmart also but I'm not sure Holy Family School is big enough. That's what prevented Walmart from building in the old Foodtown/Bradlees location and Frank's Nursery. They only want to put up Super Walmarts now since they've done the mandatory 10 years of having none in New Jersey (imposed by the state because Walmart is non-union and all the other supermarkets are in some part unionized). I worked for Walmart and although they do have consistently low pricing, most of it is from China and they treat their employees as second class citizens. Their overnight staff is almost exclusively non English speaking employees on Food Stamps (I worked the register and had first hand knowledge plus I ate in the lunch room with them as they force everyone to go to lunch at the same time with the exception of those on register - they take turns). I had someone come to me at the register with a forlorn look and asked if I spoke English because he couldn't get any help from those on the floor. If you want to be a 24/7 operation you have to make an effort to accommodate people, even those that speak only English :-) JMHO.


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