At the last Township Committee meeting, the ordinance to increase rates for the Holmdel Swim Club was introduced and the question was raised as to the real revenue potential of the facility.
My family has been a member of the swim club for nearly 20 years. All three of my children took swim lessons there, swam for the swim team, and were lifeguards. One of my children was also the swim coach and I was the parent representative for the swim team. We have been to almost every public pool in Monmouth County, several of which are now closed, and Holmdel’s site and facility on Bailey Lane are top of the line.
Now that my children have grown and moved on, I still belong to the club and enjoy lap swimming and relaxing. Indeed, what I love about the swim club is the four beautiful, well maintained pools, the abundance of lawn area, and the scenic and shade providing trees.
This jewel of a facility has provided recreation to members of our town and surrounding communities while providing revenue and tax relief to residents.
However, with the recent depletion of the swim club surplus, we will not be able to maintain and improve the facility without exploring ways to attract members and increase revenue.
I'd like to share a few of my ideas. I'd like to explore the idea of a summer day camp, adult aqua classes, Red Cross certification classes, enhanced food service options including wait service, arts & crafts classes, private rentals, long term locker rentals, evening lap swim, and movie nights. In addition, the now defunct tennis center can also be re-purposed to generate revenue.
The Township Committee just authorized a new ad-hoc Swim Club Committee. I volunteered to serve. What do you think are some ways Holmdel can attract first-time members, retain the old ones, and generate more revenue?
Post your ideas. I am willing to look into them. Let's keep the shine on Holmdel's jewel. And look for more updates on our progress on Holmdel Patch.